Sentara Expands Its Hospital Network

Sentara Expands Its Hospital Network

Sentara’s leaders recognized that for the organization to continue to thrive and further its mission, it needed to continue growing. The merger between Leigh Memorial and Norfolk General in the 1970s had proved to be a catalyst for growth. Sentara pursued...
A New Name for a New Era

A New Name for a New Era

As Alliance Health System expanded its scope of services, the need arose for a distinctive new name that would capture the organization’s identity. Out of dozens of possibilities, one name stood out: Sentara. Derived from the Latin word for feeling or perception, the...
Optima Health Plan

Optima Health Plan

Alliance Health System continued to diversify its offerings in 1984, establishing Optima Health Plan—the area’s first locally owned, not-for-profit Health Maintenance Organization (HMO). Offering its own health insurance plan allowed Alliance Health System to reduce...